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The Customer’s Experience in the 5G

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Over the last couple of years, digital transformation has become the highest priority for most of the clients. What it used to be for the tech world or retail, it has now become the buzzword for every industry. Right from manufacturing, retailers, healthcare and life sciences, everyone is embarking on their true investment in digital transformation, and most importantly, on the customer experience side of it.

Earlier, while it used to take a month or a quarter to garner feedback, it has now converted to an hourly basis. They are now reaching out directly to their consumers through multiple social media channels and customer sentiments across all those digital transformation initiatives. This has become the key for them to increasing their experience with it and thereby increasing their sales.

Many organizations have started to evolve from being reactive to being proactive with the concept of customer and user experience. Traditionally testing has been really focused on pure functionality and then we started to look at performance and response times, but it was always a secondary consideration. Now, we are starting to go beyond it. While there are real challenges with getting the right feedback at the right stage of the development lifecycle, organizations have started to pursue a number of different strategies in the pursuit of getting real customer and user experiences data as early as possible. But the environments are also much more complex as networks and applications become more sophisticated and integrated. As our capabilities are increasing, the user’s expectation has increased manifold.

Experience is the relevant metric of our time, specifically right now. When we live in a hyper personalization era where everything is personalized, we’ve seen applications working on that personalization angle and now they are trying to take it to the next level. Now the applications were able to achieve some amount of personalization, however, our networks were being mainly used as a deliver mechanism like as an application agnostic pipeline.

With the advent of 5G, our networks are becoming more application aware, virtualized, programmable, and very advanced. 5G is taking it many steps ahead and is becoming a network that can be personalized, not just the applications. The application and the network have to go hand in hand, and many applications are being optimized for 5G.

The 3GPP standards and networks have defined a metric called “Quality of Experience” (QoE). The applications need to understand what its own needs are, how much bandwidth would it require, and such. Applications can now make an end-to-end experience where they can be tested on live 5G networks.

QoE is the metrics the clients are asking us to create. If we want to have the QoE, our net promoter score will be increased for our application and brand. So, everything is a direct correlation of the QoE.

Digital assurance is more important than ever. Organizations have to deliver innovation, they have to deliver it fast and it has to be great, “just good enough” will not suffice




Why should you watch the webinar?

The 2020 Gartner Market Guide for Digital Experience Monitoring predicts that “By 2025, 70% of digital business initiatives will require enterprises to report on digital experience“.

Assuring a digital experience while keeping up with technological upgrades is critical for today’s global organizations. 5G is one such technology that will play a fundamental role and also create opportunities to transform the digital experience.




In this virtual event, you have the opportunity to learn from global thought leaders how 5G will transform digital experiences. Deep dive into the evolution of connected data sources, measurement, and analysis of pre, post and real-time data to predict customers’ digital experiences.

View the event to gain valuable insights into how you can stay ahead of the Digital Experience Assurance curve and avoid an “Oh, no!” moment.


Ismart has incorporated 5G Assurance into our overall Digital Assurance strategy and, as part of this, has established a capability that provides 5G automated testing, monitoring, measurements, and analytics. We support a broad range of applications that can be live-monitored and tested:

  • End Device Applications
  • Edge Compute Applications
  • Distributed Applications
  • Special Hardware Applications
  • Network Applications

Organizations now have an easy and cost-effective platform to test on a 5G network, whether that be the much-needed validation of how your current apps will work on 5G or building out your next generation apps that will take advantage of the promise of 5G. Paired with our Digital Experience Monitoring solution, they also now have the real-time visibility and predictability of the end-user experience to round out their digital assurance strategy.